We grow your business SEO rankings
Outrank your competitors. Skyrocket keyword rankings. Drive quality traffic. No lock-in contracts – just SEO results.
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Learn how to 10x leads
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Free SEO Audit
Our in-depth SEO analysis will uncover how well your SEO is performing and show you how to boost your Google rankings.
Grow your business by promoting your website to local customers when they are searching for your product and services.
Drive more sales and revenue by increasing your Google traffic. Be found online when customers are ready to buy.
Scale your sales and revenue with strategic SEO. Improve your organic presence with high-level strategies to drive more traffic.
#1 Perth SEO agency that delivers rankings
We are focused on quality SEO services that generate high rankings, organic traffic, leads and double or triple sales and revenue.
Search engine optimisation (SEO) enables you to position your business as an industry leader.
Dominate Google results pages and generate a return on investment (ROI) with Perth’s leading SEO experts.
“Taken my brand to the number one spot on the web. I was so impressed I gave them another one.”
Six reasons why you should work with inbound
Fast SEO rankings
… our custom SEO strategy will skyrocket your keyword search results
No lock-in contracts
… we back our SEO services to improve your SEO rankings with no lock-in contracts
… you will not only improve your SEO rankings but generates leads and sales
… you will work directly in person with our team of SEO specialists
Meaningful SEO reports
… you will have access to our transparent, yet simple online SEO dashboard
… we’ll return your money back if you’re not 100% satisfied with your SEO within 30 days
We help businesses grow search engine rankings
How we grow your SEO rankings
We develop SEO services that grow rankings
We will develop a clear SEO strategy to give you a competitive advantage and skyrocket your SEO rankings and traffic.
Technical SEO & Content Audit
“After working with countless SEO companies, Inbound is the first company to get it right!”
We optimise your website SEO
We will optimise your website to be search engine friendly. We will make sure your website content is targeting the right keywords.
“Within the second month of contracting them, we noticed a big increase.”
We promote you on Google
We target the right audience, which enables you to increase market share and generate high-quality leads and sales.
Strategic Link Building
“Recommend if you are ready for serious growth.”
We measure with transparent SEO
We will give you a 100% transparent dashboard that measures the most important digital marketing SEO metrics
We optimise for SEO results
We will continue to optimise your SEO campaign with SEO technical audits, onsite content changes and link building to improve your SEO rankings.
“Resulted in a large increase in the number of leads for my business.”
Lead ROI System™ Calculator
Find out how much our ‘Lead ROI System™’ can grow your business.
“ It’s better SEO results with Inbound
Adam Rowles created his own website in 2017 that generated over 20,000 visitors per day using SEO and content marketing strategies.
The inbound team has worked with leading brands across Perth, WA by providing SEO services that help them improve their keyword rankings, traffic, leads and sales.
Industries we help grow
What is SEO?
SEO stands for Search Engine Optimisation. It is the process of ranking higher in search engines such as Google, Bing and Yahoo, to increase visitors to your website. There are hundreds of digital marketing SEO factors used when considering who should rank where on the search engine results pages (SERP).
Why do you need SEO?
The answer is simple, most traffic comes from Google organic search. There are over 4.5 billion Google searches per day and 1,709 billion websites (internetlivestats.com).
From our research, people prefer to click organic (SEO) results vs paid results. When you Google “Perth SEO”, Ahrefs suggests that 97% of users click SEO results instead of paid listings. Have a look at your Google Analytics data to see where you get most of your users:
Google Analytics -> Acquisition Report
It is important to get your website to rank higher with SEO. Does your website content rank on the first page for important keywords?
What are the benefits of SEO?
The purpose of SEO is to improve your keyword rankings. Most people will click on the first few search results:
Increasing your search engine exposure will lead to more website visitors.
When comparing SEO services to other channels, it has a better long term return on investment.
- SEO services have more consistent traffic compared to social media.
- SEO services don’t cost you every time someone clicks.
Advertising costs have been steadily increasing due to competition, making many businesses focus on Google organic traffic to generate a consistent flow of visitors.
How do search engines work?
Search engines will send a “spider” (bot) to crawl the internet to collect information (content, title tags etc) on websites. This information is indexed in their database.
Algorithms are used to navigate their index ‘database’ to determine how to rank websites based on particular keywords. Search engines want to deliver results/content that satisfy the searcher’s query/intent.
How do you get on Google?
Getting onto Google is quite simple. Ranking for competitive keywords is not quite as easy.
If you want to get your content listed/indexed on Google, we recommend:
- Create a website sitemap.
- Set up a Google Search Console account.
- Submit a sitemap.
We also recommend setting up a Google My Business account and acquiring backlinks from websites or directories.
SEO best practices
There are hundreds of factors that search engine’s algorithms access to calculate rankings.
There are a couple of basics you need in place first:
Get a good domain name for your website
We recommend keeping an established domain name because it would have built up authority but the following does help (not required):
- Short and memorable
- No special characters (hyphens)
- Top-level Domain (TLD), e.g. com.au
We recommend having your business name in the domain name, not the keyword. Bonus if your business name has the target keyword.
Use the right website platform
The right platform for your website will depend on many factors but you need to consider SEO in your selection process.
We recommend development with WordPress because it’s open-source (support) and easy SEO setup. There are multiple WordPress SEO plug-ins available.
Another popular option is Webflow, which has SEO options built in.
Other website platforms, such as Wix, Squarespace, etc., are all great alternatives and less technical.
Make sure it’s fast loading
Multiple factors can affect website speed, such as the website platform, theme/code and hosting provider.
Use a Google PageSpeed Insights tool to identify opportunities to improve your website speed.
We recommend going with WPEngine for a WordPress website because they specialise in faster WordPress performance and load time.
Create a great user experience
Websites are created for people, NOT search engines. So don’t create pages by inserting keywords everywhere.
Search engines have identified that creating a good user experience is important and thus reward websites with positive user experiences.
Create an SEO structure
Both humans and Google’s algorithms prefer structure.
Before creating your website content make sure to sketch the page layout and map the hierarchy of pages, so it is easy for humans to navigate and Google to find and understand what the content is about.
Back in the day, Google provided pages with a ‘PageRank’ and linking pages together would pass link juice “value” from page to page.
How to do SEO
There are many SEO techniques, and below I have outlined the process of an SEO strategy:
Identifying the right keywords your customers are searching for is the foundation of SEO.
During this process, you want to collect the following data:
- Keyword phrase you want to rank for
- Search volume for the month
- How difficult is it to rank for the keyword?
- Are you ranking for this keyword?
- The keyword intent i.e. informational, purchase, etc.
Data is collected by tools outlined later in this article.
Now you know the keywords you want to target, it is time to optimise your website for these keywords.
On-Page SEO is about making sure your page is relevant to the keyword term. For example, if you Google “Perth SEO” our page will talk about SEO in Perth.
Below we have outlined the main website SEO elements you need to optimise:
- URL Slug: inboundmarketing.com.au/seo/
- Title Tag & Headline H1: Perth SEO
- Meta Description: Looking for an SEO Company in Perth?…
- Content: Include relevant keywords
Analyse your competitors websites to assess their content, along with word count, to put together the best content to suit your website visitors needs.
Also known as “Off-Page SEO”, link building is the process of acquiring links from other websites. These backlinks act as “votes” and show Google that your website is reputable.
There are many different ways to acquire backlinks, below are just a few:
- Content Marketing
- Guest Blogging Services
- Citations / Directories
- Broken Link Building
- Blog Comments
- Forums / Q&A
- Social Media Posts
- Press Releases Services
Above are just a few link types, but not all links are equal. Where you get the backlink from is important too.
Acquiring a link from a low-quality website isn’t as valuable as a link from a popular website.
Also, it’s essential to get backlinks from relevant websites, so if you provide SEO services, acquiring a link from Moz.com or Ahrefs.com would be beneficial.
There are two backlink types:
- Dofollow backlinks – the most valuable and tells Google to follow the link
- Nofollow backlinks – these are less common and tells Google to ignore the link
Technical SEO is the process of analysing the website for any errors, issues and warnings that will affect your SEO.
Search engines will crawl your website and if you have any technical issues restricting it from finding, understanding or indexing your website, you could be penalised.
A detailed technical SEO review will analyse the following:
- Analytics tracking setup
- Keyword rankings
- Website speed
- Website Accessibility
- On-site optimisation
- Content Assessment
- Website Backlink profile
- Google My Business
- Mobile optimisation
- SEO Tracking
When assessing your SEO, you want to measure the following website metrics:
Traffic – When people click on a result (non-sponsored). This traffic is classified as “organic” traffic.
Keyword Rankings – Effective SEO will result in improved keyword rankings. You can measure your change in keyword position over time.
Keyword Visibility – SEO will result in multiple keywords to improve rankings, so you need to measure rankings across various keywords.
SEO Conversions – The measure of how many conversions have resulted from your SEO. A conversion can differ for each business, e.g. lead, enquiry, purchase, etc.
Note: SEO can take time to take effect and results can fluctuate. Be patient.
You will need a bunch of SEO tools to complete the job.
Below we have outlined a few tools we use:
Google Keyword Planner – Choose the right keywords to target
Google Analytics – Measure and track your SEO
Google Search Console – Monitor your performance
Yoast SEO – WordPress SEO plugin
Ahrefs – All-in-one SEO tool with key metrics such as Domain Authority etc
Moz – Search engine optimisation software
SEMrush – SEO tracking & reporting tool
Frequently Asked Questions
Why do I need SEO?
There are over 4.8 billion Google searches per day and 1,889 billion websites.
It is important to get your business website to stand out in Perth with SEO.
Does your website rank on the first page on Google for important keywords? If not, you might be losing potential clients.
- Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018)
- 70-80% of search engine users are only focusing on the organic results. (MarTech, 2018)
- 66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2016)
How does SEO work?
Search engines, such as Google, Bing & Yahoo will send a “spider” (bot) to crawl the content to collect information on websites. This information is indexed in their database. They will use their algorithms to navigate their index to rank websites based on a particular search query (keyword).
Search engines want to deliver results that satisfy the searcher’s query/intent.
Search engines focus on two factors:
- SEO Relevance – search engines are looking at the page content, keywords and visitor engagement.
- SEO Reputation – signals such as backlinks, reviews, social media engagement, user experience, etc.
Here is our SEO process:
- Keyword Research
- On-Page SEO
- Link Building
- Technical SEO
Read our detailed SEO Guide.
How long does SEO take?
The time it takes for search engine optimisation to work will depend on the keyword difficulty and desired results.
When we first start SEO for clients, we will perform a competitor analysis to understand the gap between your SEO.
Once you know the SEO gap, you can create an SEO strategy to bridge the gap and get a competitive advantage in the search engine results.
We do not have any long term binding SEO contracts because we believe that our SEO service can start generating results in a relatively short period of time.
How much does SEO cost?
The SEO services you require will vary according to your competitor gap analysis.
SEO companies will offer their SEO services by the hour, one-off projects or with SEO retainers.
A professional Perth SEO agency could charge a business retainer from $1500+ /mo for various SEO services.
WARNING: Select an SEO company that does conversion rate optimisation with a focus on user experience because maximising website traffic will improve return on investment.
How do we measure SEO success?
The reason we do SEO is to achieve your goals.
We monitor the following search results:
- Keyword Rankings – The search engine exposure of target keywords
- Organic Traffic – The volume of SEO traffic
- Leads & Sales – The number of leads or sales
How to choose an SEO company?
It would be best if you must take your time choosing a reputable SEO Perth Agency or SEO service.
Here is a simple checklist:
- Make sure they understand your business and goals.
- Can you trust them? Read their reviews, website case studies, etc.
- Do a reference check? Call their clients.
- Have they performed an SEO audit?
- Do they provide an SEO strategy?
- Have they mentioned other digital marketing activities such as local SEO?
Schedule your free SEO audit
SEO is an art, but science will determine the strategy.
By the end of your SEO audit session, you will have a clear picture of what is holding you back from ranking higher in Google.
During your SEO audit, you will:
- Pinpoint why competitors outrank you
- Understand why your website is not performing
- Get actionable SEO activities that will boost rankings